• Best for live betting
  • Best for live streaming
  • User friendly
Go to bet365

Sponsored content - this review solely represents the opinion of the writer

bet365 was established in 1974 and is one of UK's and Europe's leading online gambling companies. They focus on live in-play betting like no other betting site, reportedly accounting for 50% of the sportsbook's income. bet365 has over 1000 employees and millions of active customers in more than 140 countries. They manage more than half a million bets every single week, thus making them one of the largest firms within the industry.


The primary list of games bet365 offer include football (European as well as American), baseball, basketball, golf, horse racing, rugby, motorsports as well as many others. They try to appeal to as many players as possible by also having betting options on darts, poker tournaments (among other WSOP) – they even offer betting options for handball and netball. Occasionally they also offer an opportunity to place wagers on things like political elections, big brother finalists and even tournaments draws, e.g. what city will be the next host for the Olympics. Apart from the standard 1X2 bet, they generally offer a lot of other bets (first team to score, handicap bets, over/under etc). They are very competitive when it comes to handicap odds, offering the opportunity to let a player adjust his handicap odds by making the margin larger or smaller if the player is unsatisfied with the handicap bet365 has set on the match.

As mentioned in the introduction, bet365 aim a lot of their attention towards live betting. Live bets can be made not only on football but also golf, ski events, curling, horse racing as well as many others. They have a very well-integrated live-odds section on their website.

Live streaming 

  • IMPORTANT NOTICE – in partnership with bet365 offer over 40,000 live streamed events per year. However, please note that the intellectual property rights to stream such events are usually owned at a country level and therefore, depending on your location, there may be certain events that you may be unable to view due to such restrictions. Prior to joining bet365 and funding your account therefore in order to view any particular event via the bet365 live stream, you are strongly advised to first check with bet365 that, given your country location, you would be eligible to view the live streamed event in question. bet365’s contact details can be found by clicking here, then clicking 'Services' at the top right of the page, and then choosing the 'Contact Us' option.

Pay-out ratio 

bet365 offer very competitive odds at industry standards with an average payout ratio of 95%. It does vary a lot; in the bigger European leagues like the Spanish, English and Italian league they offer 93%. When playing Asian handicap the pay-out ratio is a magnificent 96-97%. On sports like golf, winter sports and horse racing they offer a pay-out ratio of 91-92%, which is rather nice taking into consideration that not all bookmakers feature these sport events.


bet365 boast a comprehensive and multi lingual support team available 24 hours a day 365 days a year. Service agents can be contacted via live chat, e-mail, phone including call back service, fax and regular post. They will usually respond to an email within 15 minutes.

Live-chat did not function in our standard browser, Mozilla Firefox. After changing our browser it worked flawlessly, and we talked to a guy named Adam who was very helpful. It is also possible to contact them via phone number.


Website usability 

The bet365 website has the elegant green, grey and yellow look. At the left you can choose between various sports. Clicking on e.g. basketball you are redirected to all the upcoming games in the leagues they feature, and from there you’ll just have to decide what bet you want to go with. The interface is nice and you can browse between sports swift and without any complications.

If you are the lucky owner of a smart phone, bet365 has a great way for you to place your bets on the go. All you need is access to the internet and you’ll be able to place your bets wherever you are.

Our own experience 

bet365 commercials are to be seen everywhere within the football industry, and we therefore entered the site with high expectations. It was quite easy to maneuver through the different tabs and sport events on the website, and we quickly got an overview of what betting options we had in certain sports. This was on a Champions League night, so we had a great time using the live-odds feature that bet365 focus so heavily on. The live in-play software simply works. It is no wonder that 50% of the company’s income comes from live betting – it works. All in all we had a very good experience and an exciting Champions League night with some lucky bets going our way.

The verdict 

Great selection of sport events combined with a great variety of bets available. The live betting feature works very well and offers a lot of different bets.